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Samsung SA appoints Craige Fleischer as mobile head

Samsung SA appoints Craige Fleischer as mobile head

Samsung Electronics SA has appointed Craige Fleischer as head of mobile communications at the company – effective 1 April 2012.

Fleischer previously held a position with Research in Motion (RIM) as the regional director, bringing to Samsung 10 years of experience working in the local telecommunications sector.

“I am very excited to have joined this dynamic business and look forward to not only promoting our business growth and driving the brand to new and exciting heights, but also meeting consumer demands and expectations to deliver on our promise of being the best loved brand in Africa,” said Fleischer is a statement.

Samsung aims to use Fleischer’s experience to drive stronger market alignment and penetration for the company’s mobile communications business division, into both the retail and business sector.

“Craige brings a wealth of knowledge and insight into the dynamics and strategies required to ensure that the Mobile Communications business division within Samsung South Africa continues to follow the global trend of becoming a market leader” said Deon Liebenberg, MD of Samsung Electronics South Africa.

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Tags: Active, Craige Fleischer, Deon Liebenberg, Samsung SA

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