Lenovo, the information technology and electronics company, has announced the appointment of Graham Kenneth Braum as country manager of Lenovo Africa, with a view to further strengthen the company’s presence in this growing market.
Braum replaces David Drummond, who has resigned from the company, having taken over the role at the start of the year.
Based out of the company’s office in Johannesburg, Braum had previously worked in similar positions in the industry.
“Looking at the success Lenovo has been making over the past few years, coupled with the diverse range of products, modern corporate culture, and a commitment to tailor efforts to each local market will make Lenovo an invaluable technology provider in Africa,” Braum said.
“With the tech savvy, computer literate consumer on the rise and the market’s undeniable need for more innovative and reliable technology for work and home this is an exciting time for Africa,” he added.
According to International Data Corporation’s (IDC) Worldwide Quarterly PC Tracker, Lenovo upped its market share in Africa, rising by 1.5 points.
Corporate VP for Middle East & Africa Lenovo, Jack Lee, said Africa is an important market to Lenovo’s overall emerging market strategy.
“We did have to play catch up; however, in the last quarter, we witnessed significant market growth and are committed to grow our presence and expand our consumer and enterprise outreach. We look forward to Braum’s new task and have confidence his experience will prove invaluable to Lenovo,” Lee said.
Lenovo jumped to the world’s number two PC maker in 2011, and is currently number one in China.
In quarter three for 2012, Lenovo achieved a 15% market share, closing the gap between the leader to only 0.7pts. This is the highest rank Lenovo has ever achieved in worldwide PC sales, positioning the company as a strong challenger to ultimately become the global market leader.