New SABC board considers scrapping 90% local content quota: report
The new SABC board is taking action to scrap the widely ridiculed decision to make all broadcast content 90% local, after it had “undermined the entire business” of the public broadcaster, The Post newspaper reports.
According to the report, citing board member Krish Naidoo, a meeting was scheduled and overturning the decision was an item for discussion on the agenda.
Naidoo said that should the board agree, the system would probably revert to the previous quota, which was 60% local content. He noted that this was due to the fact that the 90% local quota was never an official policy, meaning the board could reconsider it.
“It impacted on the entire revenue stream. Both listeners and advertising dropped, likely as a consequence of 90:10,” Naidoo said.
He emphasised that the national broadcaster would still promote local artists wherever possible and that the company would continue to actively develop new local content.
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