The biggest e-retailers in the world
Financial services company Deloitte has compiled a list of the top 50 global e-retailers indicating an average growth of 29% in 2012.
The Deloitte 2014 Global Powers of Retailing report ranks retailers, both brick and mortar and online, by tracking fiscal years from 2012 through June 2013.
Looking specifically at e-retailers, Deloitte noted that 42 of the top performing e-50 companies are multi-channel retailers, with only 8 being non-store or web-only.
Deloitte pointed out that e-commerce accounted for a significant share of total retail revenue – nearly a third of company sales, on average.
However, e-commerce was typically a small slice of the big mass merchants and food retailers’ revenue, often at just 1-2%.
It accounted for 5-15% of sales for some of the big department store and specialty apparel retailers, and reached as high as 20% for consumer electronic retailers.
Most are based in the US (28), followed by Europe (17), with only five in emerging markets (3 in China, 2 in Brazil).
Top 10 global e-retailers
| Rank | Name | FY 2012 sales | Country | B2C e-commerce % of revenue |
| 1 | Amazon | $51.7B | USA | 100% |
| 2 | Apple | $8.6B | USA | 31.4% |
| 3 | Wal-Mart | $7.5B | USA | 1.6% |
| 4 | Otto | $7.4B | Germany | 57.1% |
| 5 | Beijing Jindong | $6.6B | China | 100% |
| 6 | Tesco | $4.76B | UK | 4.7% |
| 7 | Liberty Interactive | $4.4B | USA | 43.9% |
| 8 | Dell | $4.37B | USA | 100% |
| 9 | Casino Guichard-Perrachon | $3.4B | France | 6.4% |
| 10 | Jia.com | $3.2B | China | 100% |
The e-retail list is part of a wider Top 250 list compiled by Deloitte, noting the top retail chains around the world.
Top 10 global retailers 2012
| # | Name | Country |
2012 retail revenue |
| 1 | Wal-Mart Stores | US | $469 billion |
| 2 | Tesco | UK | $103 billion |
| 3 | Costco | US | $99 billion |
| 4 | Carrefour | France | $98.7 billion |
| 5 | The Kroger | US | $96.7 billion |
| 6 | Schwarz | Germany | $87.2 billion |
| 7 | Metro | Germany | $85.8 billion |
| 8 | The Home Depot | US | $75 billion |
| 9 | Aldi Einkauf | Germany | $73 billion |
| 10 | Target Corp | US | $72 billion |
South African retailers
South Africa featured five retailers in the top 250, but none on the e-retailer list.
Shoprite Holdings slipped back one position from the 2013 edition, ranking 94th, with revenue of $10.5 billion.
Steinhoff International Holdings (Hi-Fi Corporation and Incredible Connection etc.) advanced to 125th, from 133rd in 2013, with retail revenue at $$8 billion.
Pick ‘n Pay claimed 137th position on the 2014 list, from 135th before, with revenue of $7.1 billion, while the Spar Group was ranked 172nd (2013: 165th), with $5.4 billion.
Woolworths made its debut entry at 234th, with revenues exceeding $4 billion.
Deloitte pointed out that e-commerce retail sales figures were available for 196 companies.
However, out of these, more than a quarter (53), did not have a transactional e-commerce website in 2012.
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