South African companies love sponsored articles on BusinessTech
BusinessTech has seen a big increase in demand for sponsored articles from South African companies.
Sponsored articles on BusinessTech allow companies to reach their target audience with well-constructed and insightful content.
This is complemented by the fact that articles are the most trusted form of online advertising in South Africa, and BusinessTech can target the article to reach specific audiences.
The result is a strong demand for content marketing from BusinessTech’s clients in 2022.
Who reads BusinessTech’s articles
BusinessTech’s articles are read by millions of South African C-level executives, business owners, company directors, managers, and professionals every month.
This includes:
- CEO/Director – 131,000
- Business Owner – 856,000
- Senior Management – 712,000
- Middle Management – 1,331,000
- Junior Management – 1,085,000
These readers are highly influential in terms of the purchasing decisions their businesses make, thanks to their positions of authority.
This influence also extends into their homes, as over 2 million BusinessTech readers are the primary purchasing decision maker in their household.
Get an article on BusinessTech
BusinessTech makes it easy for companies to publish sponsored articles on its site and social media pages, and takes care of all aspects of a content campaign.
This includes writing the content, publishing it to targeted audiences, and producing performance reports.
To find out more about advertising on BusinessTech, click here.
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