Business Talk – Fred Zhou unpacks how HONOR has become a top player in the South African smartphone market
In this Business Talk with Michael Avery interview, HONOR South Africa’s Fred Zhou unpacks the smartphone brand’s incredible growth in the country.
HONOR is the largest smartphone brand in the Chinese market and is a key player in the South African mobile market, too.
This can be seen by its rapid growth in the local market, with the smartphone brand seeing approximately 600% sales growth in 2023 alone.
In 2024, HONOR again enjoyed considerable growth, with its sales increasing by 180%. Based on current data, 2025 will see another big leap in South African sales volumes.
Recently, HONOR announced that it will be bringing its new Magic V5 foldable smartphone to South Africa in October this year.
The interview
In this Business Talk interview, Zhou outlines the biggest milestones HONOR has reached since it entered South Africa back in 2021.
He reveals which of its smartphones has been the most popular among South Africans over the past four years.
Zhou then notes how HONOR plans to become South Africa’s premier smartphone brand by 2028, and touches on how the new Magic V5 foldable smartphone has improved on its predecessors.
He also explains how the Magic V5 can offer such impressive technical capabilities while boasting HONOR’s signature thin foldable form factor.
Zhou concludes the interview by sharing which devices HONOR fans can expect to be launched in South Africa this year.
Watch the full interview with Fred Zhou below.
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