Three reasons why South African companies advertise on BusinessTech
South African businesses accelerate their marketing reach and impact by advertising on BusinessTech.
This is thanks to BusinessTech being the country’s largest business news website with unmatched reach and an influential audience.
There are three key reasons why South African businesses should make BusinessTech an essential part of their 2026 marketing strategy.
We unpack these reasons, below.
1. Massive audience
BusinessTech boasts a huge monthly readership of 5.3 million South Africans.
This large audience generates over 23 million monthly page views, making BusinessTech South Africa’s largest business news website.
Through this audience, South African businesses enjoy high visibility for their products and services across a large national audience.
2. Influential readers
Many of BusinessTech’s readers are influential business decision-makers, including:
- 131,000 – C-Levels/Directors
- 712,000 – Senior Managers
- 856,000 – Business Owners
- 2.4M – Middle/Junior Managers
These decision-makers are the best audience for your marketing materials, as they control and influence their businesses’ purchasing decisions.
By advertising to these individuals, your company is reaching the audience that actually matters.
3. Social media presence
BusinessTech has massive reach across social media, with the business news website boasting high followings across multiple platforms.
This includes boasting over 350,000 followers on Facebook, over 57,000 on X, and over 30,000 on LinkedIn.
Sponsored content published on BusinessTech is promoted across these social media channels.
Through this, your marketing campaigns will be amplified, and your brand’s solutions and services will be advertised to South Africans on the channels they use every day.
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