Why comparing insurance is one of the smartest ways to save
South African consumers are under increasing financial pressure and are using comparison platforms to unlock better value and make their money go further.
This is true across almost every possible purchase – from groceries and household essentials to larger financial decisions.
The insurance industry is ahead of this curve thanks to Hippo – South Africa’s largest insurance comparison platform.
“In an environment where every rand counts, comparison platforms help consumers shop smarter,” said Ashley Smart, CEO of Hippo.co.za.
“By bringing multiple insurance options together in one place, consumers can compare cover, pricing and benefits in minutes rather than spending hours researching individual providers.”
“The result is greater convenience, more informed decision-making and the confidence that they are securing the right cover at a competitive price,” said Smart.
Impressive adoption and growth
The value of platforms like Hippo has never been more obvious.
Over 65% of global insurance buyers use comparison tools before purchasing an insurance policy. In South Africa, Hippo has seen 23% year-on-year growth over the past four years.
Hippo 2.0
After years of helping South Africans make better insurance decisions Hippo has rebuilt its entire customer and digital experience from the ground up.
“Our refreshed platform offers a modern, mobile-first experience with simplified navigation and a more intuitive customer journey,” said Smart.
“Enhancements such as one-click quotes, secure OTP verification and smarter comparison tools reduce friction, making it easier to quote, buy and re-buy insurance.”
In alignment with its customer-centric approach, one of the most significant changes to Hippo is that it will no longer contact customers after they have compared quotes.
Instead, only the insurer selected by the customer will make contact at a pre-arranged time to help finalise cover, reducing unwanted calls and creating a more streamlined experience.
There are more choices than ever before, too, with 13 car insurance partners and a network of more than 50 partners across Hippo’s product range.
“Increased choice and an enhanced digital experience both align to Hippo’s overall evolution, which sees the platform shifting from primarily a quote comparison website to the starting point for smarter insurance shopping,” said Smart.
Dunno if you’re paying too much? Dunno which option is right for you? Click here to compare insurance quotes on Hippo.
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