Pick n Pay says that it is planning thousands of deals for Black Friday 2021, and will offer same-day delivery for specials on its ASAP app.
Andrew Mills, group executive for marketing at Pick n Pay, said the company has made extra provisions to bring customers in-store on Black Friday and also to deliver deals to their doorstep.
The majority of the deals will be ‘Smart Price Black Friday deals’ – where customers who swipe their Smart Shopper card will get the best savings, as well as cashback in points.
“Pick n Pay will also be trialling new innovative deals this Black Friday to offer customers the biggest savings yet, and will share more information on these in the coming days,” Mills said.
A strong focus for Pick n Pay this year will be “Pantry Loading” Black Friday deals, the group said.
“We saw last year that customers used Black Friday to ‘pantry load’ on everyday basic grocery items. With many having faced a tough year financially, we believe more customers will be shopping deals in a much smarter way.
“During our planning, we made sure we’d be able to deliver deals that help our customers stock up on essential items, at the most affordable prices.”
Mills also expects customers to use Pick n Pay’s Black Friday deals to tick items off Christmas and festive shopping lists. “Technology and appliance deals are also popular Black Friday purchases,” he said.
Pick n Pay’s on-demand delivery service, ASAP has doubled its capacity since last year and will deliver orders from nearly 200 stores, the group said.
“This means that we can serve thousands of more customers across the country for same-day delivery.”
PmP online has also increased its delivery capacity for Black Friday, with no basket limits for next-day delivery, it said. “Our dedicated online distribution centres will be receiving their own Black Friday stock.
“We plan for months to give customers the best deals and to ensure there is enough product for everyone to enjoy Black Friday responsibly. Due to possible disruptions outside of our control, we placed our Black Friday orders even earlier this year. All our warehouses are packed with Black Friday stock and we are excited to unpack these massive deals in stores very soon.”
Strict safety measures and protocols will remain in stores to protect customers, with Mills noting that customers will have several days to shop for deals.