Takealot dominates Black Friday sales – Discovery Bank report

Discover Bank’s SpendTrend Black Friday 2024 report shows that Takealot was the most popular online store among the bank’s clients.

Discovery Bank’s SpendTrend report looked at the spending behaviour of its clients over Black Friday – detailing where they shopped and how much they spent.

The report also detailed how much Discovery Bank’s clients spent on average in physical stores versus online stores.

It found that the average online card transaction value during Black Friday was R935. This was almost double the average in-store card transaction value of R513.

The people spending the most on average – both online and in-store – were in the 46-60 years and 61+ years age groups – showing the spending power of older shoppers.

Takealot at the top

Discover Bank’s SpendTrend report showed that Takealot topped the rankings for total card spend at online stores.

In simple terms: Discovery Bank clients spent the most money with Takealot when shopping online.

Takealot also took second spot when it came to the the total number of card purchases the bank’s clients made online.

This is impressive, considering it beat the likes of Temu, Pick n Pay, Woolworths, and Shein.

The graphic below details the card spend rankings from the SpendTrend report.

Discovery Miles winner

Takealot was the online store of choice for shoppers spending Discovery Miles, too.

Discovery Miles is a rewards currency which Discovery Bank clients can earn through a variety of mechanisms.

The SpendTrend report showed that Takealot took top spot for both Discovery Miles spend value, and number of purchases using Discovery Miles.

These findings are detailed in the graph below.