The 20 most valuable brands in the world in 2017

Brand Finance has released its ranking of the top 500 most valuable brands in the world.

For its annual report, Brand Finance, a brand valuation and strategy consultancy, analyses brands by examining marketing investment, the goodwill of customers, staff and other stakeholders, and the impact on business performance.

In 2015, MTN was the only South African based company to feature on the list – 302nd – which was down from 240th in 2014.

In the 2016 list, MTN dropped out of the top 500 altogether, as the company dealt with numerous scandals in Nigeria, its biggest market.

There are no South African based companies in the 2017 rankings though the list does feature brands which have a big presence in the country, including mining companies Glencore and BHP Billiton, as well as WeChat, which is owned by Tencent.

Tencent itself – in which local media and internet firm Naspers owns a major stake – is ranked as the 47th most valuable brand in the world, a massive climb from 117th position in 2016.

Tencent’s brand is valued at $22.3 billion in 2017, up 124% from its value of $9.9 billion in 2016.

Top 20 brands in the world

According to Brand Finance, the most valuable brands in the world are dominated by tech companies, with 12 of the top 20 brands playing in the ICT, tech and telecommunication fields.

Most notably, internet giant Google has stolen the top spot from former number one Apple, having seen its brand value jump by 24% – while Apple has seen its brand value decline by 27% over the same period.

Banks are also high-value brands, with retail and motoring brands rounding off the top spots.

The table below detail the top 20 most valuable brands in 2017, and how they have changed since the last report.

You view the full list here.

2017 2016 Brand Brand Value ($m) Change from 2016
1 2 Google $109 470 +24%
2 1 Apple $107 141 -27%
3 3 Amazon.com $106 396 +53%
4 6 AT&T $87 016 +45%
5 4 Microsoft $76 265 +13%
6 7 Samsung Group $66 219 +13%
7 5 Verizon $65 875 +4%
8 8 Walmart $62 211 +16%
9 17 Facebook $61 998 +82%
10 13 ICBC $47 832 +32%
11 9 China Mobile $46 734 -6%
12 11 Toyota $46 255 +7%
13 10 Wells Fargo $41 618 -6%
14 14 China Construction Bank $41 377 +17%
15 22 NTT Group $40 542 +28%
16 12 McDonald’s $38 966 -9%
17 15 BMW $37 124 +6%
18 23 Shell $36 783 +16%
19 18 T (Deutsche Telekom) $36 112 +10%
20 21 IBM $35 544 +14%

Read: MTN brand value takes a beating

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The 20 most valuable brands in the world in 2017