Checkers has launched its new state-of-the-art supermarket at the Rosebank Mall in Johannesburg, Gauteng.
The retailer said that the new, upmarket store will offer a number of unique speciality services including:
- A honey bar offering three unique, local varieties of honey-on-tap, namely Buchu, Lucerne and Spring;
- Hand-stretched, stone-baked pizzas straight from the oven;
- A sit-down sushi bar;
- A chocolatier bar with locally-made pralines and other delicacies (including sugar-free and vegan options) by Chocoloza;
- A selection of meats and veggies expertly prepared on an imported rodizio grill;
- An in-store Kauai;
- The first of its kind in-store Starbucks.
“With a strong emphasis on fresh food and convenience, the various in-store service departments have been designed to look and feel like a store within a store – offering customers an artisanal market experience within the supermarket environment.
“Customers can also look forward to an improved layout – including wider aisles and seamless floors that allow trolleys to move with limited noise,” Checkers said.
The Rosebank store is the latest to form part of Checkers’ FreshX brand which aims to take on upmarket retailers such as Woolworths.
The FreshX concept stores were introduced by Checkers as a way for the company to gain market share among more affluent South Africans, with the idea proving so popular that the group now plans to revamp at least a third of its Checkers stores to the new look in the medium term.
Unlike traditional Checkers stores, the FreshX concept stores feature more upmarket furniture and signage – including benches and tables for customers to test samples.
Checkers Rosebank is the fifth supermarket from the retailer to open in Gauteng within the space of a month, creating more than 200 new jobs.
The new stores – located in areas not previously served by the Shoprite Group’s supermarkets or in those showing population growth – include:
- Checkers Clubview (Centurion);
- Checkers Magalies (Brits, North West) ;
- Checkers Village View at the Village View Shopping Centre (Bedfordview);
- Checkers Castle Gate at the Castle Gate Shopping Centre (Waterkloof Ridge, Pretoria);
- Checkers Rosebank at Rosebank Mall.
In November, Checkers announced a new partnership with Starbucks which will see the coffee house and roastery chain launch outlets in select supermarkets.
Over the course of December, Starbucks will open at the new Checkers FreshX supermarkets in Rosebank and Stellenbosch, where customers can enjoy a selection of handcrafted, premium beverages tailored to their personal needs, the retailer said.