Here are Game’s big plans for Black Friday 2021

Retailer Game will run Black Friday deals throughout November instead of releasing deals for a restricted three to five-day period from 26 November.

The group will also introduce its ‘Price Beat Promise’ for the month, which will guarantee consumers the lowest possible pricing on every item Game stocks, it said.

To provide a safer and more accessible Black November experience to all South Africans, the retailer will have four sets of weekly deals rather than launching all sales on a single day.

The deals will only be valid for the week they are launched and will not be available again, Game said.

“Our merchandising teams have been hard at work over the past 12 months securing the best possible deals on popular items for our customers, including TVs, appliances, electronics, outdoor equipment and homeware,” said Andrew Stein, vice president of Game.

Stein said that the group’s in-store and online customer service teams are also undergoing additional training to ensure a seamless experience over the month.

“Where our shoppers find a product cheaper, whether in-store or online, they are now able to make use of our Price Beat Promise, which guarantees them the lowest price on every item we stock – both before and after their purchase.

“This means that there is no need to hold off on their purchase to see if there is a better price in the market at a later date as they can always claim their Price Beat after their purchase.”

Stein further explained the promotion as follows:

  • If a consumer finds a product stocked by Game cheaper elsewhere, they can bring in the valid leaflet to any of Game’s 118 stores across the country.
  • They can then purchase the item at the lower price, less a further 10% on the difference between prices.
  • If a consumer finds a product they have purchased from Game cheaper elsewhere, within 21 days of their purchase, they can bring in the valid leaflet to any of Game’s 118 stores across the country, along with their till slip.
  • They are then eligible for a refund of the difference between the prices, plus a further 10% on the difference.

Consumers are shopping more online, seeking more essential items and fewer luxury items, said Stein.

“They are looking for a safe and convenient shopping experience and, importantly, are prioritising bargain hunting now more than ever. During Black Friday especially, consumers are comparing prices constantly to ensure they are finding the best possible deals on their wish list items,” said Stein.

“Saving opportunities like Black Friday are still relevant for consumer if the right selection of products is available at the right prices.”


Read: Bad news for businesses in South Africa.

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Here are Game’s big plans for Black Friday 2021