Pick n Pay takes on Woolworths with new ‘upmarket’ clothing store design
Pick n Pay Clothing has reopened its flagship store in Sandton with a new upmarket design.
The new store is designed with two aspects of Johannesburg in mind, its historical significance as the City of Gold and its claim to be the largest man-made forest in the world.
Pick n Pay Clothing said the new flagship fashion store is part of a strategy to offer a “differentiated shopping experience” in selected high-traffic stores, with the next store to be revamped in Gateway in KwaZulu-Natal.
On top of the revamped store style, the group said it would also be elevating its fashion ranges, with its womenswear range having a stronger focus on being more fashionable while also expanding its offerings in the kids and menswear departments, such as creating a new shirting and pants range due to the demand for affordable workwear.
In addition, the Futurewar designer collaboration collection is also being expanded, with new collections and collaborations.
“By interpreting and adapting global fashion trends for the local customer, and collaborating with emerging designers, Pick n Pay Clothing is becoming a hub for style and innovation,” it said.
“Ten of these limited-edition collections have launched to date, with four further collections launching over the next three months.”
“Our clothing – whether a daily essential item or a more fashionable piece – remains affordable for our diverse customer base. Delivering value will always be our commitment to customers,” Hazel Pillay, General Manager for Pick n Pay Clothing, added.
Brand growth
Pick n Pay Clothing has seen a solid financial performance recently, with sales in stand-alone stores growing by 15.3% (5.6% like-for-like) in FY23.
Currently, Pick n Pay Clothing is available in 21 hypermarkets, 149 supermarkets and 333 stand-alone stores.
The group said it wants to add another 60 stores in FY24, expanding on the 59 stores launched in FY23.
While targeting more upmarket designs in affluent markets, the group aims to still solidify its position in the affordable value fashion market.
Below are some images of the new store in Sandton:
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