Welcome to the ‘property show day of tomorrow’ in South Africa

Global real estate innovation has never evolved as rapidly as it has in recent years, says Richard Gray, Harcourts Africa CEO, including the way people ‘attend’ show days.

With technologies and cutting edge training systems the main culprits of this revolution, real estate professionals are being forced to stay on top of their game at all times, Gray said.

Monitoring the latest technological advances both locally and across the world it is important to assess the effects these developments might have on the property market.

One instance in particular, the inclusion of live broadcast on social media channels, has dramatically shifted the way many estate agents are approaching their marketing efforts.

Gray noted that in the US live broadcasts are staking a hard claim to replace the show day, inviting interested buyers to tune in on a Sunday morning and experience the virtual tour of the home, from wherever they please, succeeded by interacting digitally with the agent via comments or online chat.

“This can be effectively implemented with a relatively cost effective smartphone and an internet connection,” Gray said.

“Similarly, webinars are ensuring agents can stay educated and informed at all times, avoiding the traditional long waiting periods between training sessions. These platforms create interesting sharing sessions as a wide variety of professionals usually gather, from different locations, to feed off and inform each other.”

Gray said that although it often it takes a while for these approaches to become daily practice in South African real estate, times are definitely a changing. “We’ve noticed a dramatic increase in property consultants and business owners incorporating state of the art technologies to offer their clients a more informed service.

“Virtual and augmented reality is a concept now being implemented on a small scale in Somerset West but has already reaped major benefits for sellers. Buyers from all over the country, even the world can walk through a home that has not even been built yet, simply and effectively.”


Read: Big changes South African property-owners need to watch out for in 2017

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Welcome to the ‘property show day of tomorrow’ in South Africa