Business Talk – Liberty’s Clyde Parsons discusses how AI is driving insurance innovation in South Africa

 ·3 Aug 2026

In this Business Talk with Michael Avery interview, Clyde Parsons discusses innovation within the insurance sector.

Parsons is the Head of Innovation at Liberty and has worked in the financial sector for many years, serving as an actuary and insurance business leader.

In his current role as Head of Innovation at Liberty, Parsons brings to the table his extensive expertise in life insurance, product development, and income protection.

Leveraging his experience, he focuses on developing client-centred solutions that reflect the evolving financial needs and expectations of Liberty’s clients.

Along with his work at Liberty, Parsons is also a respected industry commentator on the role of insurance in strengthening financial resilience and supporting individuals, families, and businesses during periods of economic change.

The interview

In this Business Talk interview, Parsons unpacks what innovation looks like in the context of insurance, and explains how innovation will help bridge the persistent insurance protection gap in South Africa.

Parsons notes the role of AI in the evolution of insurance and how financial advisors’ roles have consequently changed.

He also outlines how established insurers can innovate while maintaining the trust of clients with concerns about data privacy and responsible AI use.

Parsons concludes the interview by sharing what he considers the greatest opportunity for innovation in South African insurance.

Watch the interview with Clyde Parsons below.

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