Ticketpro, a wholly-owned subsidiary of Blue Label Telecoms, has secured a seven year sponsorship deal of The Dome in Northgate, Johannesburg.
The venue will undergo a name change and will now be known as the Ticketpro Dome from 25 March 2015.
The multi-purpose venue has been managed over the past 12 years by Thebe Reed Venue Management.
Ticketpro is the official ticketing partner of Cricket South Africa, The Blue Bulls, Super GP, Whisky Live Festival among others.
“Our use of innovative technology will enhance the customer experience and demonstrate to consumers what value they should be expecting from their ticketing partner.”
“As a result, we expect to gain greater traction in the market as well as deliver a brand new, exciting and game-changing experience for South Africans,” said Werner van Reenen, CEO of SA Distribution at Blue Label Telecoms.
The move will see the Ticketpro Dome undergo an extensive rebranding exercise as well as the inclusion of new access control technology which is exclusively managed by Ticketpro.
This will enable customers at these events to make use of pioneering Near Field Communication (NFC) technology, which provides the basis of a number of the innovations by Ticketpro.