How technology will expand your market opportunities
Advances in technology are disrupting established industries and business models and creating a wealth of new opportunities in existing markets and in new ones.
“To compete in these markets, speed is everything,” says Wayne Cullen, Cisco senior manager, service provider architectures.
“Whether you want to roll out new content, expand geographically, introduce new applications, or develop a business model for a new customer segment, you need to act fast.
“Success will be measured by how fast you can enter a market, establish a leadership position, and capture improved profitability early on.”
You can’t afford to stand still
Cullen emphasizes that you need to continue to innovate, dream up new things, and get them to your customers quickly.
“It’s OK if every effort isn’t successful. Quickly move on and repurpose any technology investments you may have made.”
What stands in your way?
The major challenge for any service provider today is their networks, as most were built for another era, when launch speed wasn’t a priority.
“To take advantage of new and emerging opportunities today, you need to migrate to a much more flexible network,” Cullen says.
Such a network should operate more efficiently—at lower cost and by being simpler to manage.
Speeding ahead
Modernizing your network prepares you to compete in the intense global competition for markets and consumers.
Innovations like software-defined networking (SDN), network functions virtualization (NFV), and open-source software make it possible to act on opportunities faster.
You’ll deliver cost-effective services, get them to market more rapidly, and lower the cost of your customer acquisition.
“When you’re a digital business with the network at the center of your innovation, you need to move rapidly wherever the market is going,” Cullen concludes.
“The technology you choose is the platform for your business success, so choose wisely.”
For more details on solutions for service providers, go to http://www.cisco.com/web/EMEAR/offers/sp04/entering-new-markets/index.html
Loading ...