BusinessTech is the largest and most influential business news website in South Africa.
BusinessTech is read by 7.3 million South Africans each month, the majority of whom are C-level executives, business owners, company directors, managers, and professionals.
This includes the following monthly audience groups:
- Junior Management – 1,085,058
- Middle Management – 1,331,807
- Business Owner – 856,971
- Senior Management – 712,260
- CEO/Director – 131,809
BusinessTech has established this high-level audience thanks to its high-quality content – which gives business decision makers detailed and up-to-date information.
This content covers a variety of important sectors, including banking, finance, property, wealth, telecoms, motoring, ICT, energy, the public sector, and general business.
BusinessTech’s business-focussed readership makes it an excellent place for South African companies to advertise.
By advertising on BusinessTech, companies reach this influential decision-making audience and ensure their products and services are put in front of them at the perfect time.
“Our readers rely on BusinessTech to educate and inform themselves about the latest developments in their respective industries,” said BusinessTech MD Kevin Lancaster.
“Companies can therefore reach these people while they are open to receiving new information.”
“The timing and positioning of a marketing campaign is just as important as the marketing message itself, and by promoting your company on BusinessTech you are ensuring you reach your target audience at the right time and in the right place.”