Positioning your company and its executives as thought leaders in your industry is crucial to business growth.
A proven way to do this is by using thought leadership content – specifically articles and video interviews.
BusinessTech has seen a strong increase in the number of South African companies looking to publish thought leadership content on our channels.
The two most popular options are sponsored articles and Business Talk interviews.
Sponsored articles are an excellent way to educate and inform your audience, and a well-written thought leadership piece by an executive can have a big impact on their standing in the market.
You can see an excellent example of a thought leadership article published on BusinessTech here – How the Covid-19 pandemic has revolutionised retail
Business Talk interviews
BusinessTech’s online talk show Business Talk has seen huge growth since launching in late 2020, thanks to the high-quality guests it hosts.
Hosted by Michael Avery, executives interviewed on Business Talk provide valuable insight into the companies they run and the industries they work in.
A great Business Talk episode to watch is the one featuring Discovery Bank CEO Hylton Kallner.
The best return on investment
The power of thought leadership content is enhance even further when it published online.
This is because online advertising provides the best return on investment for your marketing budget.
Nielsen’s Media ROI Benchmarks report for South Africa states that online advertising far outperforms cinema, print, TV, outdoor, and radio.
Find out more
To find out more about advertising on BusinessTech and positioning your company as a thought leader, visit the BusinessTech Advertising page.