Online advertising provides the best return on investment for companies in South Africa.
Therefore, the question companies should be asking themselves is: Where is the best place to advertise online?
BusinessTech is a top choice for South Africa’s leading brands and organisations, and has seen strong growth in the number of companies booking advertising campaigns with it in 2021.
This is because BusinessTech is the the largest and most influential business news website in South Africa – with a readership consisting of C-level executives, business owners, company directors, managers, and professionals.
Furthermore, over 2 million BusinessTech readers are the primary purchasing decision maker in their home.
Companies in both the Business-to-Business and Business-to-Consumer space see excellent results when advertising on BusinessTech.
The most popular advertising options taken by companies on BusinessTech are:
- Sponsored articles with social media amplification
- Display banners and homepage takeovers
- Dedicated mailers
- Business Talk interviews
This range of of advertising packages can be tailored to suit any campaign objective and budget, which is crucial in the high-paced and dynamic marketing environment we find ourselves in.
“BusinessTech’s advertising products produce excellent results for our partners, and we continue to see more companies coming onboard ,” said Broad Media MD Kevin Lancaster.
“We expect this trend to continue, as more companies discover the effectiveness of online advertising and the ability to track the performance of their marketing campaigns in detail.”
To find out more about advertising on BusinessTech, vist the Advertising page.