South African managers who read BusinessTech
BusinessTech is the largest and most influential business news website in South Africa.
As a result, it is read by executives, business owners, and managers from companies across the country.
BusinessTech’s monthly audience breakdown, as audited by the IAB SA and Narratiive, includes:
- Junior Management – 1,085,058
- Middle Management – 1,331,807
- Business Owner – 856,971
- Senior Management – 712,260
- CEO/Director – 131,809
This makes BusinessTech’s audience highly influential, as many of these readers are decision makers within their businesses.
Additionally, the majority of BusinessTech’s readers are decision makers in their households.
Over 2.0 million BusinessTech readers are the primary purchasing decision maker in their home, while 2.9 million readers are the joint decision maker in their home.
Where they live
In terms of geographic location, the majority of BusinessTech’s readers live in Gauteng.
2.9 million readers live in Gauteng, while 1.0 million readers live in the Western Cape.
833,000 readers live in KwaZulu-Natal, with 300,000 readers each living in the Eastern Cape and Limpopo.
Also interesting to note is the high level of education among BusinessTech readers.
Over 2.1 million BusinessTech readers have a university degree or higher qualification, while 1.3 million have a tertiary-level diploma or certificate.
To find out more about how you can reach this influential audience, contact Broad Media MD Kevin Lancaster on [email protected]
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