Since launching its EasyEquities partnership a year ago, Capitec has saved its clients over a million Rand in brokerage fees.
With many of these clients in their twenties and thirties, South Africa’s biggest and recently voted best digital bank is positively meeting the investment needs of South Africa’s youth market.
Through the EasyEquities widget on the Capitec app clients are able to invest in shares on stock markets in South Africa and the USA from as little as R5.
They also get 20% off brokerage fees. That’s savings they can put straight back into investing, to make their money work even harder for them.
Clients don’t pay data fees when trading on the widget, as Capitec’s app is zero-rated for data on all South African cellular networks.
The widget also makes it possible to fund your wallet in real time, a process that normally takes 48 hours.
Francois Viviers, Group Executive: Marketing and Communications at Capitec, says, “The partnership allows us to democratise investing for all South Africans.”
“We have over 7 million app users, who now have access to a simplified and affordable way to trade shares and ETFs.”
“Over 150 000 of these have already registered for the widget and this number is growing quickly. South Africa has a big appetite for investing.”
South Africa’s lockdowns have resulted in increased digital uptake with more people banking – and investing online.
“Our youngest EasyEquities client is less than a year old and the oldest is 89. It’s exciting to be able to make investing, which was previously only available to a few, accessible to all.”
South Africa’s Gross Savings Rate* is low, measured at just 14.4 % in December 2020 according to CEIC, and it’s a national imperative to encourage South Africans to invest and save as much of their income as possible.
“Obtaining financial freedom is a major concern for South Africans, and by making investing easy and accessible, we can help shift investment behaviour in the right direction.”
“EasyEquities is perfect for both experienced and first-time investors.”
“It’s demo account offers R100 000, which can be used to familiarise yourself with the markets you are interested in, before investing actual money,” Viviers added.
Capitec clients are able to access EasyEquities from the latest version of their banking app by clicking the “explore” tab and then navigating to “widgets”.
Existing EasyEquities clients can easily sign in and link their accounts. New clients can follow the registration process and then start investing.
*The national savings rate is the gross domestic product that is saved rather than spent in an economy. It is calculated as the difference between a nation’s income and consumption divided by income.