Marketing is costly and can be difficult for independent software vendors (ISVs) that do not have the skills and expertise on board. But it is also a necessity for any company that wants to drive business growth.
This is one of many reasons that Tarsus On Demand (TOD), the cloud division of Tarsus Technology Group, helps ISVs to accelerate demand generation for their solutions, connecting Microsoft customers with the best software-as-a-service (SaaS) applications that TOD partners have to offer.
For ISVs wanting to move to the next level, as well as more established vendors that are seeking new markets and new revenue models, TOD offers access to many resources, such as solution assessment and optimisation, technical support, application design, architecture design, security, and Azure credits for ongoing development and testing.
Also included is access to cloud architects who have the theoretical and practical skills necessary to understand cloud infrastructure, across compute, storage, networking, security, and data management.
An integral benefit for TOD’s ISVs is the marketing-as-a-service (MaaS) offering for growing businesses looking to scale up or launching a new product and wanting to attract new customers.
TOD’s team of expert marketers equip our ISV partners with everything they need to take their product to market, says Jessica Harvey, product marketing manager for Microsoft Azure at TOD.
“We help them identify the right channels to market, develop campaigns, create and distribute collateral, and generate and qualify leads –all tailored to the ISV’s specific marketing needs so that they can focus on closing sales.”
“Over the past five months, TOD assisted PaySpace, a rapidly growing payroll software company, with a lead generation campaign funded by Microsoft, says Heinrich Swanepoel, business development manager at PaySpace.
“TOD proved to be an invaluable partner from the word go. All the goals of the campaigns were reached through high-quality messaging, collateral and follow-up.”
“TOD absorbed all lead qualification functions, and PaySpace was able to focus on sales conversions. We are forever thankful for their professional assistance and ongoing support.”
The Microsoft advantage
TOD’s vendor relationship with Microsoft represents another significant advantage for ISVs.
TOD has won the Top Cloud Solution Provider (CSP) Indirect Provider of the Year award from Microsoft for four consecutive years, for its expertise in helping companies achieve certification, go to market faster and grow their cloud business with efficiency.
This includes taking care of customer billing and support, allowing ISVs to build their solutions. The company also won the 2021 Microsoft South Africa Partner of the Year Award, recognising TOD’s excellence in innovation and implementation of customer solutions based on Microsoft technology.
“These awards speak highly of our relationship with Microsoft and we can help ISVs to get their apps into the Azure marketplace within weeks rather than months,” says Chantelle Ashman, ISV sales manager at Tarsus On Demand.
“This gives ISVs the opportunity to scale globally, create new sales leads, and generate more brand visibility. The value-add is massive for our ISV partners.”