Presented by Soverain

Brain-based coaching – An excellent way to grow as a business owner

 ·4 Aug 2022

Business owners face many challenges and complexities that make it difficult for them to make key business-related decisions.

Many of these key challenges are not unique, and include access to funding, human resource issues, time constraints, increasing brand awareness, scaling, and finding a balance between long-term growth and delivering short-term quality.

Business coaching is an incredibly valuable tool that can help you navigate these and other challenges more effectively.

This is because it provides you with a thinking and accountability partner who will assist you to mould challenges into opportunities, facilitate positive change, and expand the quality of your thinking.

Brain-based coaching

Brain-based coaching is a particularly effective form of coaching that business owners should seriously consider.

This approach is based on neuroscience and leverages the NeuroLeadership Institute UK’s definition of coaching – which is to facilitate positive change by improving thinking.

Brain-based coaching achieves this by using clearly articulated and well-structured processes that provide tangible outcomes.

These outcomes are centred around the client generating a coaching vision, goals and desired outcomes they should set and strive to achieve.

Other benefits of brain-based coaching are increased self-awareness, confidence, motivation, productivity, effectiveness, resourcefulness, and resilience.

The importance of agility

As a business owner, the decisions that you make are not executed in a vacuum, so it is important to consider how you can leverage your innate human traits and characteristics to the fullest potential.

The REACH Leadership Assessment has conducted global research for over a decade and has found a way to measure the agility of a business leader.

This includes the ability to adapt to the needs of different people, situations, and tasks – all of which are vital to if you want to face important business challenges head-on.

By using the REACH Leadership Assessment methodology to track your agility, you will be more self-aware and will understand where you need to improve your leadership skills.

Become a great leader

If you want to be a great leader, you should combine brain-based coaching with tracking your agility.

Embracing both of these proven methodologies can not only expand and strengthen your own awareness, skills, resilience, and growth mindset as a business owner, but also those of your team.

This is because your employees will follow the example you set when leading your company.

If you have the right thinking and accountability partner, these methodologies are powerful, thought-provoking tools that encourage creativity in your thinking.

You will be able to formulate a clear business strategy that includes workforce planning, high-performance planning, and execution so that you can deliver profitable growth for your company.

Get brain-based coaching

Soverain is a high-quality coaching and mentoring provider and is led by two top professional coaches:

Karl Landman is a leadership and business coach who boasts the following qualifications:

  • ICF Associate Certified Coach
  • NeuroLeadership Institute UK Brain-Based Coaching Certificate
  • NeuroLeadership Institute UK Results Certified Coach
  • Gordon Institute of Business Science Professional Business Coaching Certificate

Dr. Rean Du Plessis (PhD) is a transformational coach and facilitator, an organisational psychologist, and an accredited REACH consultant.

Both have immense experience coaching business owners and leaders, and have worked in executive roles and as entrepreneurs.

You can learn more about Soverain’s business coaching capabilities here.

Soverain reserves the right to limit free exploratory meetings based on time availability.

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