BusinessTech sponsored articles – Content marketing at its finest
Sponsored articles on BusinessTech are the best way to advertise online if you want to grow trust in your brand, educate the market, create awareness, and get your target audience to engage with you.
Articles are the most trusted form of online advertising in South Africa, and allow companies to reach the market with well-constructed and insightful content.
BusinessTech takes this step a further by offering audience targeting solutions with its article packages – allowing you to reach specific audiences at a specific time.
Who reads BusinessTech
BusinessTech’s articles are read by South African C-level executives, business owners, company directors, managers, and professionals every day.
These readers are highly influential in terms of the purchasing decisions their businesses make, thanks to their positions of authority.
This influence also extends into their homes, and the majority of BusinessTech readers are a purchasing decision maker in their household.
Publishing an article
BusinessTech makes it easy for companies to publish sponsored articles on its site and social media pages, and takes care of all aspects of a content campaign.
This includes writing the article, publishing it to a targeted audience, and producing performance reports.
A sponsored article package from BusinessTech consists of the following elements:
- Sponsored article published on BusinessTech
- Article posted to BusinessTech’s Facebook, Twitter, and LinkedIn pages
- Targeted social media boost
- Article inclusion in the BusinessTech daily newsletter
To find out more about advertising with articles on BusinessTech, click here.
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