New Vitality Active Rewards gameboard – More rewards
Vitality is a dynamic behaviour‑change programme that combines the latest clinical science with rewards and incentives to help people make healthier choices.
Discovery Vitality CEO Dinesh Govender says that members can maximise their rewards through good behaviour that improves their lives.
“There’s a virtuous cycle that exists at Discovery. The rewards are about people getting value back from our integrated insurance ecosystem (insurance is often a grudge purchase: we need it but we don’t like to pay for it).”
“What’s brilliant about it is that ultimately, the ecosystem means we are creating a healthier society. This benefits you as an individual, us as an insurer, and greater society. The academic term for this is ‘shared value,” says Govender.
But he adds, “Saying this, we know just how much our members love our rewards for how it improves their lives and we’ve just enhanced our Vitality Active Rewards programme to make it even more rewarding, to continue this virtuous cycle of good.”
“The shared‑value model works like this: the more people exercise, the better they drive and the more responsibly they spend, the more they get back. “Clients can earn thousands of Discovery Miles every week with our new personalised gameboard and rewards,” explains Govender.
Here’s what’s changing:
- Members get their weekly pharmacy, grocery or fuel spend paid back when revealing a Partner Spend tile.
- Members get a Rewards Multiplier when they achieve specific Exercise goal streaks, starting from five consecutive goals.
- Members can rest and rejuvenate after a 25‑week streak. They can take a Rest Week without breaking their goal streak or losing their gameboard play or instant reward.
- Members get a Sneak Peek at what’s beneath a tile before their play on the gameboard (so they can try for a richer reward if they want to).
- Members achieve Exercise (Health), Drive or Spend (Money) goals to reveal an activity tile and get the number of Exercise (Health), Drive or Spend (Money) points they earned in the week back in Discovery Miles. (This is similar to the points to Miles introduced during COVID‑19 when they couldn’t access all their rewards)
- Members can reveal a Discovery tile to earn Discovery Miles based on how many Discovery products they have.
“We’ve given members more choice. Every time they achieve a goal, they will also be able to choose between an instant coffee and a donation to MoveToGive (our philanthropic platform to use rewards for charitable causes like contributing to the Gift of the Givers) – or they can choose to play on our gameboard,” says Govender.
“This is now live in the Discovery Bank app. If members don’t have a Discovery Bank account, we have created the Discovery Account with zero monthly fees so that members can enjoy upgraded Vitality Active Rewards too.”
“Or they can activate a Discovery Bank transaction account, credit card or full banking suite for even bigger rewards. Members can also choose not to download the Discovery Bank app. Their existing Vitality Active Rewards experience will remain unchanged in the Discovery app.” #LiveLifeWithVitality
Loading ...