Great news for South African businesses
Growth opportunities are available for South African companies which target the right markets and promote themselves on a consistent basis.
This is the feedback from companies which have partnered with BusinessTech to run digital advertising campaigns.
Their positive outlook remains in place despite load-shedding and a global economic slowdown sitting on the minds of many business owners and executives in the country.
In fact, challenges like load-shedding have presented huge opportunities to local businesses.
BusinessTech has seen a surge in advertising campaigns promoting a range of industries which provide solutions to power shortages.
This includes alternative energy companies, particularly those specialising in the solar and battery storage verticals.
Continuing to grow
It’s not only energy companies which are reaping success in South Africa in 2023, however.
Banks and financial services firms are seeing strong growth in markets and verticals which have previously been underserviced.
South Africa’s real estate players, specifically those in the the luxury segment and gated residential estates, continue to expand and develop.
The ICT sector is another standout performer, with increased demand for broadband connectivity and smart devices driving the market.
As a result, companies in these sectors plan to increase their marketing spend in 2023 – with a focus on digital advertising.
This sentiment aligns with the results of the 2023 South African Digital Marketing Report, which shows that online advertising provides the best ROI for businesses.
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