THE 7 – A leap forward in luxury from BMW
In THE 7, you won’t just be making a good first impression.
With an expressive, monolithic design language and sophisticated interior finishes, in THE 7, you will be making a definitive statement of luxury.
In THE 7, you will be instantly recognisable. With a striking new front-end design, a chrome trim highlighting the iconic Hofmeister kink and flowing lines that perfect THE 7’s aesthetically proportioned spaciousness, it’s all about grand entrance moments.
From the very first glance, THE 7 will turn heads. The Swarovski crystal headlights matched to the BMW Iconic Glow kidney grille means THE 7 radiates an unparalleled air of distinction.
Day or night, THE 7 will light the way and ensure you are driving forward in distinction.
THE 7 makes a brilliant entrance; the grand dimensions not only provide more space for you to savour the luxurious interior but also ensure THE 7’s unrivalled presence.
Seated in the back, in front of you is the panoramic 31.3” theatre screen with built-in Amazon Fire TV, with which you will enjoy cinematic moments like nothing you’ve ever experienced before.
The panorama glass Sky Lounge bathes the cabin in warm, natural light during the day. At night, the cabin is transformed with sophisticated ambience using dynamic light effects.
Each Executive Lounge seat is made using superbly handcrafted material and is ergonomically perfected to ensure every function you need to access is right at your fingertips.
All of this to let you lean back and savour each moment of this completely unforgettable experience.
Every part of THE 7 is precisely tailored and engineered to your needs. Your comfort and luxury are the forward-thinking principles for THE 7.
More like being in a luxurious and opulent lounge, you will be astonished at how you ever expected anything less from your personal vehicle.
This is luxury and refinement. This is THE 7.
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