Presented by Huawei

Navigating the Techno-Savvy Terrain: Crafting the Future of Media & Entertainment with Huawei Cloud

 ·27 May 2024

The media and entertainment industry find itself at a crossroads, contending with the complexities of managing vast content repositories securely while staying attuned to shifting consumer preferences.

Calvin Huang, Head of Cloud Solution Architecture at Huawei Cloud, South Africa, underscores the pivotal role of technology choices in overcoming these multifaceted challenges.

Evolution of the Sector

In recent years, the media landscape has undergone transformative shifts, catalysed by technological advancements such as cloud computing, big data analytics, artificial intelligence (AI) and machine learning.

Concurrently, there has been a notable surge in consumer engagement with streaming services, over-the-top (OTT) platforms and social media, leading to a decline in traditional television viewership.

This transition has spurred streaming platforms to ramp up original content creation, fostering more interactive and immersive multimedia experiences, including live streaming, virtual reality (VR) and 360-degree content exploration.

The proliferation of data is another hallmark of this era, with platforms witnessing an exponential increase in content uploads and shares.

Noteworthy statistics include over 500 hours of video content uploaded every minute on YouTube and substantial volumes of video and audio content streamed by platforms like Netflix.

Social media platforms like Facebook, Instagram and TikTok further contribute to this content deluge, boasting billions of monthly active users engaging with multimedia content.

Beyond renowned platforms, collaboration tools and cloud storage solutions facilitate seamless multimedia file sharing and collaboration, hinting at continued data volume expansion as technology evolves.

Huang emphasizes the pivotal role of smartphones as primary devices for content consumption, particularly with the widespread availability of high-speed internet and the popularity of mobile-first short-form content.

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Emerging Trends and Challenges

Amidst these trends, personalisation and recommendation algorithms have emerged as linchpins for enhancing user engagement.

However, media companies grapple with a slew of challenges spanning technological infrastructure and user experience.

Stable connectivity, sufficient bandwidth and minimal latency are imperative for seamless content delivery, especially for real-time interactive experiences like live sports streaming.

Scalability, security, compliance and content protection further compound the challenges faced by content providers.

Addressing the Need for Advanced Solutions

To surmount these challenges, media companies must invest in advanced, secure, scalable and cost-effective infrastructure solutions.

Calvin advocates for cost-effective media infrastructure solutions to minimise capital expenditure, coupled with scalable cloud infrastructure to accommodate fluctuating workloads and sudden traffic spikes.

Additionally, a global network of data centres and Content Delivery Network (CDN) edge nodes ensures global content delivery with minimal latency.

Security and compliance remain paramount, necessitating investments in cybersecurity, data protection and Digital Rights Management (DRM) technologies.

Continuous technology upgrades are imperative to meet evolving demands and deliver optimal user experiences.

Huawei Cloud’s Media and Entertainment Solutions

Huawei Cloud emerges as a leading Information and Communication Technology (ICT) and cloud solution provider, offering a suite of technologies and solutions tailored to support content creation, management and distribution for media organisations.

From networking infrastructure for high-speed content transmission to AI-driven content moderation and intelligent virtual human technologies, Huawei’s innovations are positioned to address the diverse needs of media companies.

Huang concludes that the future of media and entertainment, hinges on making judicious technology choices to navigate the evolving landscape.

Huawei Cloud stands poised to empower media companies with cutting-edge solutions, ensuring seamless content delivery, enhanced user experiences and sustained growth in a dynamic digital ecosystem.

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