Liberty’s Tom Crotty discusses their focus on delivering world-class advisory services

In this Business Talk with Michael Avery interview, Tom Crotty — the Lead Specialist for Technical Marketing at Liberty Group South Africa — explains what makes Liberty’s advisory services great.

Crotty is a licenced actuary with a Bachelor of Science in Financial Mathematics from the University of Johannesburg, and a PGD in Management and Actuarial Science from the University of Cape Town.

He began his career in 2009 as an Actuarial Analyst at Arthur Els & Associates.

In 2013, Crotty then became an Actuary at Alexander Forbes, before joining Liberty Group South Africa in 2017.

At Liberty, Crotty was first a Technical Marketing Specialist before taking on his current position as the Lead Specialist for Technical Marketing in 2020.

The interview

In this Business Talk interview, Crotty discusses Liberty being owned by Standard Bank and explains what this means for Liberty’s customers.

Crotty then highlights Liberty’s extensive advisory services and explains how it ensures their clients receive the most out of their insurance solutions.

He reveals the claim volumes Liberty paid out this year and the uptake of insurance products in South Africa, too.

Crotty also discusses South Africa’s two-pot retirement system and what it means for the country and its citizens.

Crotty concludes the interview by explaining what Liberty’s entrepreneurial ventures initiative – called Flame Station – is all about and why they recently partnered with Wits Fintech Hub.

Watch the full Business Talk interview with Tom Crotty below.