BusinessTech’s massive readership growth in 2024

BusinessTech – South Africa’s largest and most influential business publication – has seen incredible audience growth in 2024.

The latest IAB SA statistics show that BusinessTech was read by over 6 million people in July – putting it well ahead of its competitors.

What makes BusinessTech’s performance even more impressive is that the large majority of its readers are C-level executives, business owners, company directors, managers, and professionals.

The large majority of BusinessTech’s readers are also purchasing decision-makers in their homes and businesses.

The graph below details BusinessTech’s strong readership growth in 2024.

How to partner with BusinessTech

BusinessTech’s position as South Africa’s largest and most influential business publication makes it an ideal place for companies to advertise.

By advertising on BusinessTech, companies are able to reach its audience of executives, directors, business owners, managers, and purchasing decision-makers.

BusinessTech’s most popular advertising options include:

• Sponsored Articles
• Podcast Interviews
• Homepage Takeovers
• Display Branding

South Africa’s top companies taking advantage of BusinessTech’s powerful advertising products include Standard Bank, Discovery, MTN, Takealot, Vodacom, Samsung, Suzuki, EY, Coronation, Altron, and many more.

To find out more about advertising on BusinessTech, click here.