Presented by Hloolo

Boost your business with Hloolo’s green financing solutions

 ·23 Oct 2024

Hloolo by Fetola is a groundbreaking digital platform launched to give green South African small to medium enterprises (SMEs) access to funding and other opportunities for their sustainability-focused initiatives.

This tool was launched by Fetola in partnership with Nedbank, J. P. Morgan Chase, and the Embassy of Finland after a gap was identified between businesses needing funding and these businesses being funding-ready.

Hloolo has entered the market at a vital time, as SMEs face growing financial pressures while trying to operate in sustainable, eco-friendly ways to secure a better future for everyone.

“Hloolo essentially acts as a matchmaking service for SMEs, helping entrepreneurs find suitable funding opportunities, markets, and knowledge,” said Catherine Wijnberg, founder and CEO of Fetola.

“This includes access to resources via the Fetola Learning Management System and Fetola’s Investment Readiness Scorecard – the latter of which allows small businesses to identify how closely their business model and operations align with investor and market needs.”

Over and above these resources, Hloolo offers several key services to help SMEs achieve their sustainability goals, including:

  • Finance matching – Connects qualifying SMEs with relevant funding opportunities.
  • Sustainability and Circular Economy Accelerator (CEA) resources – Helps businesses transition to greener practices.
  • Investment readiness support – Helps SMEs evaluate and improve business models for better alignment with market and investor needs.

Hloolo by Fetola

Hloolo, Fetola’s new digital platform, is dedicated to bridging the gap between green businesses and the growth finance, knowledge, and market opportunities that entrepreneurs need to succeed.

Serving as a catalyst for green growth and innovation, Hloolo empowers small and medium enterprises (SMEs) promoting sustainable development across multiple sectors.

By connecting green entrepreneurs with essential resources and personalised support, Hloolo enhances investment readiness and fosters an ecosystem to drive the transition to a more sustainable economy.

To find out how your business can benefit by working with Hloolo, click here to access funding opportunities and other resources for your green SME.

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