Why South Africa’s top companies advertise on BusinessTech
Hundreds of South Africa’s top companies advertise on BusinessTech, thanks to the great return-on-investment they receive for their advertising spend.
As South Africa’s largest and most influential business publication, BusinessTech is perfectly positioned for both B2B and B2C advertising campaigns – reaching purchasing decision-makers in businesses and households.
The graphic below provides an overview of the high-end audience who read BusinessTech every month.
As the graphic shows, the large majority of BusinessTech readers are C-level executives, business owners, company directors, managers, and professionals.
This makes them an ideal target market for companies running B2B advertising campaigns and looking to reach business decision-makers.
Spending power
BusinessTech’s readers are as influential in their households and families as they are in their businesses, with the large majority being purchasing decision-makers in their homes.
The graphic below details the income of BusinessTech’s audience – providing insight into their spending power.
It is clear to see that a large number of BusinessTech’s readers are high-income earners, making them a great target market for B2C advertising campaigns.
Work with BusinessTech
BusinessTech is ready to help your company run a high-performing advertising campaign, ensuring you receive an excellent return-on-investment.
Our team will help you select the right advertising solutions to meet your marketing goals – whether you need display branding and sponsored articles, or podcasts interviews and review videos – and implement the campaign effectively and timeously.
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