Mind the Speed’s big expansion plans for South Africa
The South African Fibre-to-the-Home market is highly competitive, with many ISPs vying to be the connectivity provider of choice among consumers.
Leading ISP Mind the Speed relishes this challenge, as it continues to rise through the ranks – establishing itself as one of South Africa’s top Internet providers.
Founded in 2019, Mind the Speed has seen tremendous growth since it launched fibre services. This is in large part thanks to its leadership team, which comprises industry veterans with decades of experience.
When launching Mind the Speed, they identified the importance of offering affordable and reliable fibre connectivity – as well as going the extra mile to serve their customers.
This includes offering substantial sign-up bonuses for fibre contracts, with multiple months of free usage and free installation a standard feature.
Mind the Speed has complemented this approach with a strong focus on offering high-quality bandwidth with low latencies and high levels of stability.
A prime example of this is its latency from South Africa to Singapore, which is half that of its competitors thanks to its use of the SAFE subsea cable.
This comes at an extra cost to Mind the Speed – but one that the ISP happily absorbs to ensure a better user experience for its clients.
Customer service
Mind the Speed takes a strong, proactive approach to customer service.
In the rare case that users have any issues with their connection, they don’t need to actively report it to Mind the Speed.
Instead, automated systems will immediately alert Mind the Speed’s technical team of the disruption. This allows for a rapid response.
In many cases, the client won’t even know there was an issue – as the problem will be resolved before they become aware of it.
Thanks to this focus on serving its customers, Mind the Speed boasts an impressive 4.55/5 user score on Hellopeter and a 4.8/5 score on Google.
Industry consolidation
In recent years, there has been a move towards market consolidation in the fibre industry.
This has included notable acquisitions – such as Seacom acquiring FibreCo, Internet Solutions fully assimilating into Dimension Data, and MetroFibre acquiring Link Africa’s FTTH network in Gauteng and KwaZulu-Natal.
Mind the Speed sees this is a positive development, and is actively looking to consolidate its position by acquiring smaller ISPs.
This will allow Mind the Speed to continue expanding its services while offering high-quality connectivity products to more South Africans.
Keep your eyes open in the coming months for an announcement from Mind the Speed – as it expects to make big moves to continue to grow its business.
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