BusinessTech interview articles – The best way for your executives to be heard
An executive’s personal brand is a key contributor towards building a trustworthy and knowledgeable reputation for your business.
This is according to research from Carson College of Business, which found that a CEO’s reputation directly impacts their company’s position within the market.
The research found that approximately 44% of the average company’s market value is connected to its CEO’s personal brand, and 45% of a company’s reputation depends on the same thing.
Get your CEO interviewed
BusinessTech interview articles are one of the best ways to grow your CEO’s personal brand, as it gives them a platform to share their knowledge, insights, and success to millions of South Africans.
The BusinessTech marketing team makes publishing an interview article easy.
We handle the entire process, which includes:
- Drafting questions and conducting the interview.
- Writing the interview article.
- Publishing the article on BusinessTech.
- Promoting the article across social media channels such as X, Facebook, and LinkedIn.
- Reporting on the campaign’s performance.
Your business can simply book the interview article, and watch as the marketing value flows in.
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