Auto24: Revolutionizing South Africa’s Used Car Market Through Innovation

In a rapidly evolving automotive landscape, innovation, trust, and customer-centric solutions are key to staying ahead.
Auto24, a leading player in South Africa’s used car market, is redefining the industry with a tech-driven approach that simplifies buying and selling vehicles.
With a strong presence across Africa—including operations in Morocco, Senegal, Rwanda and Ivory Coast—Auto24 is committed to revolutionizing car ownership and trading across the continent.
A Vision for the Future
Founded by industry pioneers Axel Peyriere (CEO) and Fred Orrenius (CFO), Auto24 has rapidly gained traction, offering a seamless and transparent car buying experience. Under the leadership of Country Manager Daisy Kisten, Auto24 South Africa has expanded its footprint, operating flagship branches in Johannesburg and Cape Town.
“Our mission is to make buying and selling used cars effortless and transparent,” says Axel Peyriere. “We leverage technology and innovation to enhance the automotive trading experience for South African consumers.”
Auto24’s platform provides digital valuation tools, certified inspections, and an end-to-end online purchasing process, making vehicle transactions more efficient and trustworthy. Beyond conventional financing, the company is also leading the market with its innovative Rent-To-Own model, offering flexible ownership solutions to a wider range of customers.
A Team That Goes the Extra Mile
At the heart of Auto24’s success is its dedicated team of professionals who bring passion, expertise, and a customer-first mindset to every transaction. Whether guiding first-time buyers or assisting businesses in expanding their vehicle fleets, Auto24’s sales consultants ensure a seamless, stress-free experience.
Client testimonials highlight the impact of this commitment:
- “The sales consultants at Auto24 made buying my first car such a memorable experience. They were patient, knowledgeable, and made me feel like part of the family.”
- “I was blown away by how seamless the process was at Auto24. From choosing the right car to handling the paperwork, the team ensured everything was stress-free. I couldn’t be happier with my purchase.”
Expanding Horizons: Cape Town and Beyond
Auto24’s expansion into Cape Town marks a significant milestone, bringing its trusted services to the Western Cape. With a diverse range of vehicles and personalized after-sales support, the company is dedicated to providing solutions tailored to every customer’s needs.
Auto24’s vision extends beyond South Africa. The company’s growth across Africa is driven by its leadership’s entrepreneurial spirit and strategic expertise. With backing from major industry investors, Auto24 is positioned as a transformative force in the automotive space.
Driving Innovation and Sustainability
Auto24 is not just about selling cars—it’s about shaping the future of mobility. The company is actively embracing emerging trends, including the rise of electric vehicles (EVs) and digital solutions that enhance accessibility and affordability. By integrating cutting-edge technologies and prioritizing customer convenience, Auto24 is setting new industry benchmarks.
A Legacy Built on Trust and Excellence
Auto24’s commitment goes beyond business—it’s about building a lasting impact. With integrity, innovation, and community engagement at its core, the company is creating a new era in South Africa’s automotive sector. As it continues to grow and evolve, Auto24 remains dedicated to empowering communities, fostering innovation, and delivering excellence at every turn.
Auto24 isn’t just about cars—it’s about people, passion, and progress.
With a relentless drive for innovation and a customer-focused approach, the company is paving the way for a smarter, more connected automotive future.