Presented by BusinessTech

The power of publishing sponsored articles on BusinessTech

 ·23 Mar 2025

Publishing sponsored articles on BusinessTech is the best way to promote your products and services to South Africans.

This has never been clearer thanks to BusinessTech’s recently-launched marketing campaign titled “News done right. Advertising done better.”

BusinessTech launched this campaign to highlight the power of its advertising solutions for South African companies looking to maximise their marketing spend.

Sponsored articles are among the best-performing advertising products offered by BusinessTech thanks to the publication’s position as South Africa’s premier business news website.

It reaches over 5 million monthly readers who trust BusinessTech for reliable and valuable information about South Africa’s business landscape.

These readers hold the purchasing power of their homes and businesses, meaning that advertising to this audience through sponsored articles is a highly targeted and impactful form of marketing.

“BusinessTech is the best advertising partner for South African companies looking to dominate their industries,” said BusinessTech Commercial Officer Kevin Lancaster.

“Our sponsored articles offers excellent marketing value for businesses thanks to our unrivalled audience who trust BusinessTech for accurate and insightful and information.”

Advertise with BusinessTech

BusinessTech’s marketing team is committed to making it as easy as possible for companies to reach and exceed their marketing goals.

Our experts will take care of every part of your sponsored article package to ensure maximum performance.

This includes writing, publishing, and providing performance reports for your sponsored articles.

“Our marketing team prides itself on offering the best possible experience for advertisers, ensuring they reach, engage, and influence their target market,” said Lancaster.

For more information about BusinessTech’s sponsored article packages, click here.

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