Presented by BusinessTech

BusinessTech display takeovers – Advertising done better

 ·31 Mar 2025

BusinessTech is South Africa’s largest and most influential business news website – making it the best place to advertise your products and services.

This is emphasized by BusinessTech’s new marketing campaign: “News done right. Advertising done better.”

The campaign highlights that BusinessTech makes it easy to reach an audience of over five million monthly South African readers – the majority of whom make important financial decisions in their homes and businesses.

One of the best ways to reach these readers is through display takeovers, which position your company’s message and branding in areas of high traffic on the BusinessTech website.

Popular locations for these display takeovers include the main BusinessTech home page, as well as each of the publication’s category pages.

These display takeovers offer great brand awareness and click-through rates, keeping your business top of mind.

Choose BusinessTech

BusinessTech’s expert marketing team will work with you to ensure you get the most out of your display takeover booking.

Our team will take care of every part of your campaign, includes loading and running your takeover banners, and reporting on their success.

“Our marketing team’s top priority is maximising the performance of our partners’ marketing campaigns,” said BusinessTech Chief Commercial Officer Kevin Lancaster.

“We’ve always focused on building strong connections between companies and our audience, and our current campaign reinforces the value we bring to advertisers – helping them reach, engage, and influence their target market.”

For more information about BusinessTech’s new campaign and excellent display takeover packages, click here.

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