Crypto’s gone mainstream, now what?
Summary (TL:DR)
- Don’t Gamble, Diversify: Picking single cryptocurrencies is risky. A smarter approach is to diversify across a basket of cryptocurrencies that automatically update each month, similar to buying a stock market ETF or index fund.
- The Simple Solution: Altify offers “Crypto Bundles” which are ready-made portfolios that let you own a diversified basket of top cryptocurrencies with a single investment.
- ‘Set It and Forget It’: Each Crypto Bundle is automatically updated and rebalanced monthly, removing the guesswork and ensuring your portfolio stays up-to-date with the market.
- Easy to Start: You can begin investing with as little as R150, and there’s currently a fee free promotion (see the end of the article) when buying any Crypto Bundle.
A Market That’s Grown Up
Crypto is no longer a niche interest for tech enthusiasts. It’s now one of the most valuable global asset categories, it’s on the evening news, and discussed in parliament.
The question is no longer if crypto is a real asset class, but how to invest in it intelligently.
The old approach — picking a single coin and hoping for the best — is less of an investment strategy and more of a lottery ticket.
The proof is in how the smart money is moving. While the final quarter of the year has historically been a favorable period for crypto markets — particularly for Bitcoin (BTC), which has delivered an average Q4 return of 79% since 2013 — the real story is happening beyond Bitcoin.
We’re now seeing a surge in institutional adoption of altcoins. Over 50 listed U.S. firms hold non-BTC tokens on their balance sheets — and 40 of them joined just last quarter.
This sends a clear signal: institutional demand is accelerating, and a once-in-a-generation emergence of a new investment category is now not just happening in Bitcoin (BTC) but rather across the entire ecosystem. For most investors, the challenge is less about spotting the trend, but trying to pick the long-term winners from thousands of options.
The Problem with Picking Winners
Sean Sanders, CFA Charterholder and CEO of Altify explains: “Trying to predict which single cryptocurrency will be the next big winner is a dangerous game. The brutal reality is that most smaller crypto projects fail, with more than half of all cryptocurrencies listed since 2021 having already died out. Making a single, concentrated bet is a high-stakes strategy that can easily result in a total loss of capital.
Even established coins aren’t a sure thing. Market leaders change constantly. A few years ago, Litecoin (LTC) was seen as Bitcoin’s (BTC) closest rival, while Ethereum (ETH) was virtually unknown. Today, Ethereum is a cornerstone of the crypto economy, while Litecoin has slipped far down the rankings.
This is precisely why we at Altify created our Crypto Bundles — so you can treat crypto like any other serious investment class.”
A Simpler, Smarter Way to Invest
Altify, a regulated investing app (FSP No. 52727) backed by JSE-listed Sabvest and global VCs, offers 50+ straightforward ways to invest in crypto through its ready-made portfolios called Crypto Bundles.
The idea is simple: why search for the needle in the haystack when you can just buy the whole haystack?
Each Crypto Bundle works like an ETF or index fund, enabling you to own a diversified basket of top crypto assets in a single investment.
Altify offers several types of Crypto Bundles to suit different goals:
Market Trackers
The Top 10 and Top 20 Crypto Bundles give you broad exposure to the largest and most established crypto assets, much like an S&P 500 or JSE Top 40 ETFs and index funds.
Sector-Specific
Just as the stock market is divided into sectors like technology or healthcare, the crypto market has its own distinct sectors. With Altify, you can gain direct exposure to these emerging sectors, which include payments, Decentralised Finance (DeFi), Web 3.0, the Metaverse, and more.
Strategy-Based
Some Crypto Bundles act like ready-made strategies. The Blue Chip Crypto Bundle enables you to own the leading crypto across each of the 10 major crypto sectors.
Alternatively, the Shield Crypto Bundle enables you to hold an algorithmically optimised balance of two of the top-performing assets: Bitcoin and Gold.
A key feature is that every Crypto Bundle is automatically updated and rebalanced each month, ensuring an investor’s holdings stay aligned with the fast-moving market.
It’s a disciplined approach that removes the guesswork and hassle from investing.
You can access Altify through its mobile app, available on Android and Apple, or through its web platform.
How Have Altify’s Crypto Bundles Performed?
Here’s a look at the one-year performance of the top five Crypto Bundles:
The Smart Way Forward
The crypto market is maturing, and the way to invest in it needs to mature as well. A disciplined, diversified approach is the most proven way to manage risk while capturing the growth of this innovative asset class.
A Crypto Bundle solves this. It’s the smartest way to get exposure to the whole market, so you can own the winners without having to guess who they’ll be.
How to Get Started
1. Sign Up
Download the Altify Apple app or Android app, or sign-up online.
2. Fund Your Account
Deposit R150 or more via bank or crypto transfer.
3. Invest
Invest fee free* in a Crypto Bundle. You can sell and make a withdrawal at any time.
*Promotion Details
- Pay no fees* when buying any Crypto Bundle between the 29th of October and the 12th of November 2025.
- Read more about the promotion here.
Click here to learn more about Alitify.
About Altify
Altify (FSP 53289) is a Cape Town-based alternative investment platform that specialises in offering tokenised investments across private credit (debt funds), crypto and ETF-style crypto portfolios. Altify offers an easy-to-use mobile app and web platform where anyone can start investing from just R150. Altify is backed by JSE-listed specialist investment group Sabvest, 54 Collective and other global investors.
Risk Disclosure
Altify SA Capital (Pty) Ltd (FSP 52727) and Altify SA DAS (Pty) Ltd (FSP 53289) are both authorised financial services providers (FSPs).
This article is provided solely for informational purposes. The opinions expressed herein do not constitute investment advice or recommendations, nor should they be regarded as such. This document does not represent an offer to buy or sell, or a solicitation of an offer to buy or sell, any of the investments mentioned.
Altify operates as a brokerage service facilitating the reception and transmission of crypto asset orders, without providing investment advice or personalised recommendations. While Altify advocates for the broader accessibility of cryptocurrencies, they may not be suitable for every investor.
It is important to consider your investment goals, experience level, and seek independent financial advice where necessary. Altify strongly recommends conducting comprehensive research before investing in cryptocurrencies.
Investors are solely responsible for their own investment decisions. Considering the high volatility associated with cryptocurrencies, please evaluate your financial circumstances carefully before engaging in transactions. Cryptocurrencies carry a high risk, with potential for both significant gains and losses. Investing in cryptocurrencies may lead to a total loss of capital.
Past performance is not indicative of future results, and returns cannot be guaranteed as cryptocurrency values fluctuate based on market supply and demand. Do not invest more than you can afford to lose and seek professional guidance if you are unsure about the suitability of a cryptocurrency investment for your specific situation.
Please refer to the General Risk Disclosures and Crypto Risk Disclosures on Altify’s website for more information. Investments should only be undertaken by individuals who fully understand these risks.
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