How BusinessTech has helped a leading South African online retailer reach the right audience
The South African online retail sector has never been more competitive, and companies must take every opportunity to differentiate themselves.
A top South African online retailer identified advertising on BusinessTech as the best way to achieve higher returns on its marketing spend and reach the right audience with its promotions.
Thanks to the results it has enjoyed, this online retailer has consistently run marketing campaigns on BusinessTech since 2022.
During the past four years, it has booked sponsored articles, display banners, and homepage takeovers.
Additionally, it typically ran short-burst campaigns for its annual sales, ensuring that the deals it offered received strong exposure with the right audience.
These campaigns were hugely successful thanks to BusinessTech’s large audience of over 5 million monthly readers.
The majority of these readers are key decision makers in their homes and businesses, including:
- 131,000 C-Levels/Directors
- 856,000 Business Owners
- 712,000 Senior Managers
- 2.4 million Middle/Junior Managers
Contact the BusinessTech marketing team
The BusinessTech marketing team is ready and eager to help your company get unmatched marketing value by assisting and handling every part of the process.
This includes managing the entire campaign, from writing and designing content to running social media promotions and providing a final report once the campaign ends.
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