Arlo & Co. Introduces a New Generation of Hosted City Living to Cape Town’s Historic Heart
As Cape Town continues to outperform every other major metropolitan residential market in South Africa, a landmark address on St Georges Mall is being reimagined for a new generation of residents, investors and visitors seeking more than just a place to live.
At 80 St Georges Mall, the former Waldorf Arcade is entering its next chapter.
Originally completed in 1988, the landmark building is being thoughtfully transformed into Arlo & Co. – a mixed-use residential destination that brings together heritage architecture, hospitality-led living and professionally managed investment opportunities within the heart of Cape Town’s Central City.
Comprising 276 residences, including studios, lofts, one and two-bedroom apartments priced from R1.275 million (VAT inclusive), Arlo & Co. has been conceived as a hosted residential address where exceptional design, curated amenities and seamless ownership come together under one roof.
Unlike a conventional residential development, Arlo & Co. has been designed around a professionally managed aparthotel model operated by Revo Stay, allowing owners to enjoy the flexibility of contemporary city living while benefiting from an investment model tailored to one of South Africa’s strongest-performing short-term rental markets.
Responding to a Changing Cape Town
Arlo & Co. arrives at a time when Cape Town continues to cement its position as South Africa’s leading residential property market.
Cape Town has firmly established itself as South Africa’s strongest-performing residential property market, consistently outperforming every other major metropolitan area over the past five years.
Driven by sustained semigration, constrained housing supply, growing international demand and a resilient tourism sector, the city continues to attract both local and international buyers seeking long-term capital growth and investment stability.
That momentum is particularly evident within the Central City, where continued public and private investment has reinforced confidence in precincts such as Greenmarket Square and St Georges Mall, transforming them into vibrant mixed-use neighbourhoods where people increasingly choose not only to work and visit, but to live.
Against this backdrop, professionally managed residential assets have emerged as an increasingly attractive proposition for buyers seeking both lifestyle and long-term investment performance.
More Than a Residential Address
Beyond the residences themselves, Arlo & Co. introduces a hospitality-led way of living rarely seen within Cape Town’s city centre.
Residents will enjoy a dedicated General Manager and concierge, purpose-built co-working spaces, a fully equipped gymnasium, an open-air atrium, rooftop clubhouse, swimming pool, private entertainment spaces and panoramic views across Table Mountain, the city skyline and Table Bay.
At street level, the building will also welcome Mojo Greenmarket, a vibrant new food and entertainment destination brought to life by the acclaimed team behind Sea Point’s iconic Mojo Market.
Rather than functioning simply as a food hall, Mojo Greenmarket has been conceived as an extension of the building’s everyday rhythm – bringing together artisan food, boutique bars, live entertainment and curated retail beneath one remarkable address.
Together, these elements create a residential experience shaped as much around community, hospitality and connection as they are around ownership.
Respecting the Past While Designing for the Future
Designed by TwoFiveFive Architects, Arlo & Co. carefully preserves the defining character of the original Waldorf Arcade while introducing a contemporary architectural language inspired by its heritage.
“From the beginning, our ambition was to honour the character of the original building while reimagining it for the way people live today.”
“Every architectural decision was made to ensure its heritage remains visible, relevant and enduring for generations to come,” says Conrad Janse van Rensburg, Associate Director at TwoFiveFive Architects.
That same philosophy continues throughout the interiors, where refined detailing, warm materiality and subtle Art Deco influences create residences that feel timeless rather than trend-driven.
Exclusive furniture collections curated by Maison & Marble in collaboration with Hertex Haus further extend this thinking, allowing buyers to move into professionally designed homes that are equally suited to owner occupation or immediate short-term letting.
A Different Kind of Investment
According to Emanuel Germanis, Group CEO of Revo, today’s buyers are increasingly seeking investment opportunities that combine strong market fundamentals with operational simplicity.
“Cape Town’s residential market continues to demonstrate exceptional resilience, but buyers are looking for far more than location alone.”
“They want professionally managed assets that simplify ownership while delivering an exceptional living experience. Arlo & Co. responds directly to that shift, bringing together heritage, hospitality and investment within one thoughtfully hosted address.”
“Our role has been to shape a brand and go-to-market strategy that reflects the calibre of the development itself, creating an experience that begins long before a buyer receives their keys.”
Professionally managed by Revo Stay, Arlo & Co.’s aparthotel model has been designed to remove much of the complexity traditionally associated with short-term rental ownership, offering dedicated on-site management, hospitality services and operational expertise that allow owners to benefit from Cape Town’s thriving visitor economy with confidence.
A Shared Vision
Developed by Freedom Properties, Arlo & Co. reflects the company’s long-term approach to recognising the potential within significant urban buildings and thoughtfully repositioning them for contemporary living.
Rather than replacing the character of Waldorf Arcade, the development extends its story – contributing to the continued evolution of one of Cape Town’s most historic precincts while creating a residential destination designed to remain relevant for decades to come.
Sales for Arlo & Co. officially go live on Thursday, 20 August 2026 at 12pm, with residences priced from R1.275 million (VAT inclusive).
The development’s go-to-market strategy has been led by Revo Digital, with buyers able to reserve apartments online through Connect, Revo’s interactive real-time sales platform, while all sales are managed exclusively by Revo Property.
Click here to learn more about the Arlo & Co.
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