South Africa’s most trusted form of online advertising
Sponsored articles are the best way to build trust in your brand, according to advertising data in South Africa.
This is based on findings from the Digital Marketing Report South Africa, which found that 82% of South African consumers rely on online articles and product reviews when researching products and services they are considering buying.
Additionally, the report indicated that 76% of respondents trusted sponsored articles more than any other advertising format when making their purchasing decisions.
Based on this data, sponsored articles are clearly the most powerful tool for companies to build trust with consumers.
In doing so, South African companies will also generate stronger returns on their advertising budgets.
BusinessTech – The top choice
With an impressive 5.3 million monthly readers, BusinessTech is South Africa’s foremost business news website – making it the best website upon which to promote your sponsored articles.
The majority of this audience also holds the purchasing power in their homes and businesses.
This influential audience includes the following:
- 131,000 C-levels and Directors
- 856,000 Business Owners
- 712,000 Senior Managers
- 2.4 million Junior and Middle Managers
Throughout your campaign, the BusinessTech marketing team will work closely with you to ensure the best possible results.
This includes writing and publishing your article, promoting it on social media, and providing a detailed performance report at the end of the campaign.
Thanks to this focused approach, the entire process remains simple for you and delivers the best possible ROI on your business’s marketing spend.
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