Get your Black Friday deals in front of South African businesses and consumers
The race to advertise Black Friday deals is in full swing, and businesses must secure their spots on South Africa’s largest business news website – BusinessTech.
Businesses that book and advertise early will have access to the best marketing opportunities and can ensure their advertising is well-positioned ahead of the competition.
Getting your prime slot is essential – but it’s also not the only advantage to getting started early.
Black Friday in South Africa is not limited to a single day, as many specials will run throughout November.
If your business begins teasing its Black Friday deals early, your potential customers will have your products in mind when Black Friday eventually arrives.
This gives them the opportunity to fill their carts ahead of time and simply check out when the specials hit – meaning your products will be purchased long before they reach the limits of their Black Friday budgets.
The best advertising solutions
The best place to advertise your Black Friday deals in 2026 is BusinessTech.
That’s because BusinessTech boasts an impressive 5.3 million monthly readers, most of whom are key financial decision-makers for their families and companies.
This means they have the purchasing power to do more than window shop. BusinessTech’s readers are buyers.
You can reach this impressive audience through a wide range of advertising solutions, which can be used in any combination to suit your needs.
These include:
- Sponsored articles – Trust-builders that highlight your best deals for Black Friday.
- Review videos – Hands-on demonstrations that promote your products to potential customers.
- Display banners – Visual ads to keep your brand and deals top-of-mind with a large audience throughout Black Friday.
- Homepage and category takeovers – Position your advertising in high-traffic areas on BusinessTech to increase engagement.
- Inclusion in our Black Friday Deals section – Feature on the dedicated Black Friday coverage on BusinessTech.
- Dedicated mailers – Send deals directly to the inboxes of South Africans.
Our marketing team will advise you on the best solutions for your Black Friday needs and build a tailored marketing package for you.
Running a marketing campaign on BusinessTech is the best way to ensure your Black Friday deals reach the right South Africans during the year’s busiest retail season.
Click here to promote your Black Friday 2026 deals on BusinessTech.
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