Promote your Black Friday deals in front of 5 million South Africans
Black Friday is just over a month away, and digital advertising on BusinessTech is the best way to reach South Africans with your deals.
The 2026 MyBroadband Black Friday survey highlighted this, finding that digital advertising is 2.6 times more effective than TV or radio for deal discovery.
In the survey, South African customers indicated they were far more likely to engage with digital advertising formats like sponsored articles, banner ads, and newsletters than with TV or radio.
Based on this, South African companies need to use the most influential digital platforms available for their Black Friday marketing campaigns.
In South Africa, BusinessTech is the ideal choice for this, thanks to its position as the country’s biggest and most influential business news website with an audience of over 5.3 million monthly readers.
Spending plans for Black Friday
The survey revealed that 94% of respondents plan to shop online in 2026, which means deals advertised on the country’s biggest business news website are far more likely to gain traction with South African customers.
Additionally, 55% of respondents indicated they plan to spend at least R2,500 on Black Friday, with a further 32% planning to spend over R5,000.
These plans also align with BusinessTech’s audience, as many of the publication’s readers hold prominent positions at their companies and earn high annual incomes.
This includes:
- Over R2 million – 40,000 readers
- R1 to R2 million – 180,000 readers
- R500,000 to R1 million – 650,000 readers
- R350,000 to R500,000 – 600,000 readers
These impressive financial profiles are the ideal target audience, ensuring your marketing campaigns deliver excellent ROI.
Advertising for Black Friday
One of the key findings of the survey is that 94% of respondents research products and track prices weeks in advance of the sale.
Additionally, 75% noted that they favoured retailers that announced their discounts early.
In practice, this means that South African companies that advertise their deals early will secure more customers and purchases before the sale truly begins.
This ensures they won’t miss out on sales because customers only see their deals after they’ve run out of budget.
Click here to book a Black Friday marketing campaign on BusinessTech.
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