Facebook has passed 16 million users in South Africa, according to regional director for Facebook Africa, Nunu Ntshingila.
Speaking to the SABC, Ntshingila said that the Facebook Africa branch was currently focused on a number of areas including new policies and products, as well as “looking after” a number of businesses in South Africa that make use of the platform
“At the end of the day, this office is the centre of innovation,” she said.
“We always have our clients, businesses, and community owners here just to sit down with them and make sure that we are responding to some important issues – and we are learning from them.”
The 16 million represents a major increase – over 4 million more users since the 12 million recorded in September 2016 according to a WorldWideWorx report.
The report highlighted that while Facebook’s numbers continued to grow, the platform was also seeing increasing engagement.
Over the course of 2016, the average number of likes per post grew from 80 to 108.
The average number of comments per post increased from 10 to 12, and, on average, posts are also shared more – growing from 6 to 11 shares per post.