Kalahari.com reports big revenue spike

Online retailer, Kalahari.com saw a 40% jump in revenue in November and December 2012, led by sales in the Gobii 7”colour eReader.

Last year, MD of World Wide WorxArthur Goldstuck noted that e-commerce in South Africa was growing at a rate of about 30% annually.

Research published by World Wide Worx, found that SA’s internet economy contributed 2% to the national GDP and was forecast to reach 2.5% by 2016.

Liz Hillock, head of marketing at Kalahari.com told BusinessTech: “We had an increase of over 40% in revenue and it was a very strong festive season for us.”

Hillock said that the Gobii eReader was company’s biggest tech seller, and the biggest selling product overall. This was followed by Fifty Shades of Grey in both physical and ebook format.

“Electronics did exceptionally well overall during festive, with digital and SLR (single-lens reflex) cameras and tablets also strong,” Hillock said, adding that the biggest selling appliance was the Biltong Maker.

Kalahari.com launched a dedicated ‘Scan and Shop’ mobile app in December for both iOS and Android. “Basically you scan a barcode at the mall and the item then searches on Kalahari and displays our price,” the marketing lead said.

Looking ahead to 2013, Hillock said that the retailer would be moving to a new warehouse in April, “which is very exciting, something we’ve needed to do as we’ve grown considerably. It’s state of the art and will really optimise our logistics process.”

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Kalahari.com reports big revenue spike