Top Facebook brands in SA
SocialBakers has released its December 2012 Social Media report, listing the top 10 brands and media in South Africa.
According to information on the social media tracking site, South Africa now has 6.19 million users on Facebook, ranking 32nd in the global standings.
A new development in the SocialBakers Social Media report is that Facebook brands and media are now ranked by the number of their local fans. The figures are still accompanied by the number of total fan base.
In its listing, SocialBakers now also makes a distinction between retail consumer brands, and media brands.
Banking group FNB is South Africa’s strongest brand on Facebook, with over 271,000 local fans – while Huisgenoot is the most popular media brand, with over 161,000 local fans.
“We believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world,” SocialBakers said.
As brand tracking requires manual entry, SocialBakers reports had previously drawn some criticism over Twitter for not including every single brand. The tracker’s brand listing has since improved.
According to Michal Wronski, the managing director at social media analytics company, Fuseware, “the SocialBakers data is accurate, as it pulls directly from the FB API,” adding that Fuseware is noting similar trends.
Top 10 brands in South Africa
| Rank | Brand | Total Fans | South African Fans | % of total |
| 1 | FNB | 290 298 | 271 144 | 93.4% |
| 2 | whatsfordinner? | 256 441 | 246 856 | 96.3% |
| 3 | OLX South Africa | 221 085 | 211 809 | 95.8% |
| 4 | BlackBerry | 212 056 | 211 738 | 99.9% |
| 5 | BlackBerry | 22 290 947 | 210 316 | 0.9% |
| 6 | Vodacom | 239 068 | 205 806 | 86.1% |
| 7 | WOOLWORTHS SA | 224 659 | 196 991 | 87.7% |
| 8 | Samsung Mobile USA | 22 427 973 | 190 127 | 0.8% |
| 9 | Mxit | 241 474 | 168 840 | 69.9% |
| 10 | AXE South Africa | 231 528 | 162 729 | 70.3% |
Top 10 media in South Africa
| Rank | Brand | Total Fans | South African Fans | % of total |
| 1 | Huisgenoot | 197 573 | 161 765 | 81.9% |
| 2 | MTV | 40 760 924 | 137 678 | 0.3% |
| 3 | 5FM | 147 457 | 133 338 | 90.4% |
| 4 | Hectic Nine-9 | 144 498 | 113 785 | 78.7% |
| 5 | METRO FM | 136 154 | 95 776 | 70.3% |
| 6 | Playboy | 7 745 330 | 79 751 | 1.0% |
| 7 | 94.5 Kfm Breakfast | 78 159 | 68 490 | 87.6% |
| 8 | Kick Off magazine | 164 245 | 66 047 | 40.2% |
| 9 | INTIEM & INTIMACY Mag | 63 223 | 55 759 | 88.2% |
| 10 | 947 Breakfast Xpress | 52 311 | 49 283 | 94.2% |
See the full report on Social Bakers
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