Online retailer Takealot.com has revealed a list of its top five best selling items purchased via mobile phone.
Last month, Takealot.com announced that it would merge with South Africa’s biggest e-commerce site, Naspers owned Kalahari.com.
Claiming to be the ‘fastest growing online retailer’ in SA, Takealot.com said that mothers have been crowned ‘the queens of mobile shopping’, with the top five items sold on its site being baby products.
It said that nappies topped the mobile shopping list by a long distance, with Pampers taking first place, followed by Huggies. Wet wipes was third on the list.
In fourth place is Spectra breast milk storage bags, followed by bath time toy, Yookido Flow ‘n Fill Spout.
Takealot.com re-launched its website in August, targeted at mobile.
“Takealot sells over 9 million products across 18 departments enabling busy moms to purchase anything, including that last minute stock up on nappies, gifts for the kiddies party this weekend or an outfit for that much needed date night, in just a few minutes,” said Takealot.com head of marketing, Declan Hollywood
“Mobile represents a significant proportion of our visits today, with over 50% of our traffic coming from mobile channels,” added Takealot.com founder and co-CEO Kim Reid.
“The objective is to narrow the gap between mobile usage, which is ubiquitous among smartphone users, and the propensity to shop on mobile,”