Citrix appoints new area VP for emerging markets
Citrix has announced the appointment of Andy MacDonald as area vice president, emerging markets.
Reporting to Sherif Seddik, senior VP and MD Citrix EMEA, he will be responsible for the growth and development of Citrix sales and services operations in the newly-created area by driving revenue, executing an aggressive growth strategy and cultivating the company’s valued partner ecosystem.
Citrix is creating the new Emerging Markets area to better serve customers and partners as they transition to, adopt and manage complex cloud environments.
The area is comprised of the following high-growth regions: Russia & CIS; Eastern Europe (including Turkey, Israel and Southeast Europe); Middle East & North Africa; and Sub-Saharan Africa.
“Andy’s experience and expertise will provide invaluable support and insight for many of our customers in Emerging Markets as they embark on their cloud journey. At the same time, the new sales area will enable Citrix to draw on the talents of Andy and his team to create more innovative methods of approaching these markets, rather than applying go-to-market strategies intended for larger or more mature markets. I am excited and confident in Andy’s ability to drive the business forward and help Citrix achieve its cloud-centric future”, said Seddik.
Prior to joining Citrix, MacDonald held several emerging markets leadership roles at Cisco Systems in Dubai, UAE since 2008, most recently as VP, Global Services Provider Sales, Middle East, Africa and Russia.
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